---
id: "b41"
language: "en"
library: "tools"
official_url: "https://lumalabs.ai"
profile_updated_on: "2026-10-24"
---

# Luma

A creative AI platform using agents to research, generate and refine video and imagery.

- Company / organization: Luma AI, Inc.
- Company country / region: United States · Company headquarters
- Category: Video creation
- Official website: [https://lumalabs.ai](https://lumalabs.ai)
- Profile updated: 2026-10-24


## Overview

Luma combines video and image models with creative agents spanning research, generation and refinement. Brand, style, character and visual references guide work around a consistent creative direction. The workflow serves advertising, brand and video projects needing multiple directions and asset variants beyond a one-off image prompt.

## Capabilities

### Video and image creation

Create video and imagery with the platform’s models, guided by reference material.

### Creative agents

Use agents for research, generation and refinement while carrying brand and style requirements across assets.

## Official sources and references

- [Official website](https://lumalabs.ai)
- [Pricing source](https://lumalabs.ai/pricing)

## Reading & subscriptions

- [Interactive profile](../../../products/luma--b41.html)
- [Read](../../../read/en/products/luma--b41.html)
- [JSON](../../../read/en/products/luma--b41.json)

Descriptions summarize public information; consult official websites for features, pricing and regional availability.